Target Customer

The customer is at the heart of everything in the development of any application, and so is beFITTER. Building the right customer profiles is the most important task of any mobile app development strategy.

With beFITTER, we have determined to focus on targeting 3 main segments of customers, including:

The beFITTER app was developed with the desire of solving real-world genuine problems. We have considered the tangible problems that users face when using the current fitness applications. That is the main reason behind identifying the above 3 target customers and developing suitable features for each group, which is believed to contribute to product diversification and sustainability.

In detail:

Customer Group	Token hunters, new generation gamers	Investors, dog walkers, others	Runners, trainers, health-savvy
Suitable feature group	Variety of game modes, especially Challenge Mode (1vs1 and tournament) Move-to-Earn features Shop feature group (buy or sell NFT Items) Rental NFT Feature (Fixed Rent and Share Profit) NFT Items related features (level up, mint, charge, repair)	SocialFi feature group, including: invite and follow friends, upload posts, surf the health feeds, join health clubs, etc. Game Mode: Excercise with pet Charity events or fundraisers	Variety of exercise modes combined with reasonable and scientific rest plan Health Advisor & Training System Feature Support both Mobile and Wearable Devices Socialfi feature group, including: invite and follow friends, upload posts, surf the health feeds, join health clubs, etc toward building a healthier community.