Target Customer
Last updated
Last updated
The customer is at the heart of everything in the development of any application, and so is beFITTER. Building the right customer profiles is the most important task of any mobile app development strategy.
With beFITTER, we have determined to focus on targeting 3 main segments of customers, including:
The beFITTER app was developed with the desire of solving real-world genuine problems. We have considered the tangible problems that users face when using the current fitness applications. That is the main reason behind identifying the above 3 target customers and developing suitable features for each group, which is believed to contribute to product diversification and sustainability.
In detail:
Customer Group | Token hunters, new generation gamers | Investors, dog walkers, others | Runners, trainers, health-savvy |
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Suitable feature group |
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